The location of the booth affects the efficiency and effectiveness of participation in the fair. Therefore, the choice of venue should be one of the most important considerations when planning to attend a pet fair. The earlier you apply, the better your chances of getting a good location. And also for the organizer to take into account your preferences.
Best trade show booth locations
When considering where to locate your booth, consider which hall, where it will be located and who it will be adjacent to. This has a major impact on the number of visitors. The optimal location is a stand in the vicinity of the market leaders, as well as the largest competitors.
Advantages
- The visitor will get the impression that your company is among the elite and is not afraid of competition.
- The proximity of companies with similar product lines will attract the same customers.
Disadvantages
- Talking to a potential contractor in the vicinity of a competitor will not always be a comfortable option.
- Customers may also feel embarrassed to visit a competitor's display at the same time.
The most attractive areas are those in the main traffic routes and at their confluence. Stands located in front of the main entrances according to exhibitors are the most prestigious and indicate a significant position in the market. A combination of the two is ideal, but this can only be afforded by industry leaders who have ordered large areas. Stands located against the walls of the hall, far from the main entrances, may be less popular with visitors than those placed in the center.
Tip #1
Choose a place in the main traffic flow.
What stand locations to avoid?
The location of the exhibition is also influenced by the infrastructure of the hall. Places should be avoided:
- tucked in corners,
- On the floors of the halls,
- Close to sanitary and technical hubs.
When choosing a booth location, also consider issues such as distance from restaurants, restrooms or meeting rooms.
Tip #2
Book a trade show booth as soon as possible.
What are the types of stands?
- The terraced one is open only on one side to the traffic flow. The possibilities for arranging such a trade show booth are limited. Such an arrangement, however, ensures the discretion of exposure and conversation.
- The front one is open on three sides to the customer. Such a layout is characterized primarily by the openness of the structure and easy access to the display. And it also creates very good conditions for the arrangement of a trade fair booth.
- The corner one has two sides open. Compared to a terraced house, it offers greater design possibilities and attracts customers with more power. This is the most common layout chosen by exhibitors.
- The island allows visitors to reach the booth from every direction and all traffic routes. This is a highly desirable solution due to the much greater display possibilities, as well as unrestricted access for trade show visitors.
Tip #3
Be open to the customer.
What to do when the best stands are busy?
When there are few vacant booths left and no location changes are possible, professional build-outs are the solution. It will become a magnet for the booth. And the greatest asset will be a staff that knows the rules of business etiquette.
Good advice: don’t put off booking until the last minute. The best seats sell first. If you have doubts about which booth to choose, call the organizer, he will certainly help you choose the best available place.